Blogging is one booming industry. Maybe it’s because we are told that if you follow your passion, you will never have to work a day in your life. Or maybe it’s because it’s so incredibly easy to create a blog and even make money blogging.
But when you are a new blogger, there are certain mistakes you a likely to make. The success and the overall growth rate of your blog directly depend on you avoiding these errors.
I believe that if you’re going to try something, then you better go all the way. Otherwise, no matter what you do, it’s just a waste of time and energy. And I’m sure most of you don’t want to publish just another blog on the internet, but one that stands out and people take notice of.
If all you want to do is write your thoughts down with no intention of sharing them with the world, don’t start a blog. As long as your blog is public, sooner or later someone will find it.
However, if you want to build an audience, help, inspire or entertain others, then avoiding these mistakes new bloggers make will get you in the fast lane to success.
#1: Starting on the wrong blogging platform
Many newbie bloggers start on Blogger. Call it fear of commitment if you wish, but since Blogger is a free blogging platform incredibly easy to use, it seems like a no-brainer.
After blogging for a few months, there comes a time when they succumb to social pressure and panic. Their decision comes and bites them in the ass. I should have gone self-hosted right from the beginning. How can I move to WordPress without losing all my articles, comments, links and SEO? It hurts, doesn’t it?
Now it is true that if you are on Blogger, your blog’s name doesn’t have to be yourblogname.blogspot.com. For $10/year, you can have a nice, custom domain. And believe me, this should be the baseline.
BUT, the truth is, WordPress is a more flexible, better-maintained platform. And if it’s good enough for Fortune 500 companies, TechCrunch, and The New Yorker, it got to be good for you as well.
When I first got into photography, I was advised to get a basic cropped camera with a kit lens. Later on, after learning the basics, I was supposed to sell it and buy a more professional camera. But I knew I was in for the long run. And I didn’t want to go through all the hassle of buying and selling cameras and learning, unlearning and relearning button placements. So I bought a full-frame camera to start with. Sure, in the beginning, it was like driving a Ferrari at 30km/hour. But eventually, I learned to use it to its full potential.
The same goes for choosing a blogging platform. If you know you are in for the long run, build your blog on WordPress.org right from the beginning. Don’t even consider WordPress.com. Although it is the free version of WordPress, it will limit you in every way possible and going self-hosted, later on, will be a pain in the ass.
#2: Not investing in camera equipment & software
This one is not a general mistake. There are many blogging niches that don’t need lots of photos to accompany the text. But when it comes to travel, food or fashion blogging, images are a must. The nicer the better. And you get bonus points for publishing your own.
Nowadays phone cameras are pretty great. An iPhone 6 can take some amazing photos and if you are happy to invest also in some accessories, the results can be downright breathtaking.
But unfortunately, even the iPhone 6 image quality isn’t at the level of a DSLR. Although pretty awesome and easy to publish on Instagram and other social networks, a phone will only take you this far when it comes to night photography. And you won’t get a nice bokeh (background blur) for those food photos or portraits either.
So my advice is to invest in some good travel photography gear. And get Adobe’s Lightroom for photo processing. While there are some great photo processing apps out there, if you want your photos to look really professional, you need a more complex software.
Keep in mind that it is way cheaper to invest in a camera before a trip than to take the trip again. Make sure you understand the basics of photography first. And learn your damn new camera before you leave home. Don’t you for a split second imagine you will actually get the instruction manual out of your pocket in front of the Eiffel Tower at 1 AM to learn how to take beautiful light trails. Nor will you passively watch the cream on your waffles melt while trying to figure out how to get bokeh while traveling.
And one more thing. When uploading the photos to your blog. Make sure you use the whole real estate you have at your disposal. One big mistake new travel bloggers make is believing they are still in the 1990s. But a small photo won’t cut it anymore. Use larger than life photos if you can. Go for the maximum width of your template.
Only upload your best. You really don’t have to use 25 photos per article. Do you know how much scrolling does that take?
Plus, nobody wants to see the Colosseum from 10 different angles. Nor catch a glimpse of absolutely every nook and cranny of the City of Arts and Sciences, one of the best places to visit in Valencia, prior to their visit.
Simply publish your best photos and leave something to the imagination. Your readers will want to discover these places for themselves. Not get to the destination and feel bored because you’ve already shown them everything there is to see. Don’t strip the world of its magic!
#3: Poor blog design
There are so many gorgeous themes available for both WordPress and Blogger, it would be darn stupid to simply use the predetermined ones.
If you are unique, then your blog has to be unique too.
You might be tempted to use the free themes that come with your platform. But then your blog will end up looking like everybody else’s. Do you really want that?
My sincere advice is to roll up your sleeves and find a professional, clean design that will not only look awesome but also help your SEO efforts. I wrote about how to choose the perfect WordPress theme here and about the best WordPress themes by niche here.
Your blog reflects back to you. A tidy, minimalist and responsive design will make your readers want to spend more time on your website. Make it easy for them to navigate and find interesting articles. When you make a new friend you don’t try to hide your best traits either, right?
Again, a cluttered design is so last century. You really don’t need two sidebars. Heck, I’m not sure I even need one! I like to keep my readers immersed in the experience of reading my articles. I’m not trying to train your eye muscles!
First impressions count. Granted, I might be pickier than the average. But if your blog has white letters on a dark background, count me out as a reader. My eyes will get tired after the first paragraph and I’ll leave your blog with a headache. And that’s the last thing you want, trust me, to have your readers running for the hills even before having a proper taste of your great content.
#4: Either being all over the place or completely ignoring social media
Social media is one time-consuming thing. It took our lives by storm. Everyone, their grandmother and her cat are on Facebook. So if you want to build a successful blog and keep your readers updated, you need to speak their language. And that’s the social media language.
Your blog cannot exist in a vacuum. You cannot ignore social networks. They are powerful traffic driving tools.
But don’t overdo it!
Make sure you are on Facebook. When it comes to SM, Facebook is still the king. Then get a Twitter account. This is where the companies like to hang out and relationships are built.
As a travel blogger, Instagram is increasingly important. Have you heard of bloggers who were invited on media trips for their Instagram following alone?
Pinterest is also a powerful traffic source. It’s not a social media per se. Pinterest is rather a content discovery tool, just like Stumbleupon. And there are some tricks that you need to learn to make it work for you. But there are plenty of bloggers that swear this is their main source of traffic. Intrigued?
There are countless other social networks out there. And new ones sprout every week. Don’t try to be active on all of them because you will end up neglecting them all. Imagine you are blissfully zen enjoying a tea ceremony in Tokyo and your notifications won’t stop bothering you. You would soon start hating your life and your blog for it, don’t you think?
Ultimately, go with the social platforms that fit you. The ones you like and you feel comfortable with. And give your best.
#5: Not adding floating social share buttons
Once you have your social media channels all setup, you will most likely add them to your website as well.
But this is not enough.
You need to make it dumb easy for your readers to share your content.
You can have social sharing buttons before and after your content. But the most efficient by far are the floating ones.
Having the buttons handy at all times will dramatically increase the social shares of your articles.
ShareThis has some easy to install free buttons for several blogging platforms, including Blogger and WordPress.
If you are on WordPress, you can install a plugin out of any number of social plugins.
A word of caution, though. You don’t want your share bar to look like a Christmas tree. So use them sparingly. Don’t display more than 5 social networks.
#6: Not starting a newsletter right away
Yeah, this is one mistake an incredible number of bloggers are guilty of, yours truly included. Some of the biggest bloggers admit to it too.
Falling into the trap of thinking ‘I don’t have an audience just yet, who’s going to subscribe to my newsletter anyways’ is not a good thing. Don’t underestimate yourself. And don’t take the decision away from your readers. Let them decide for themselves if they want to receive your newsletter or not.
Because you see, in spite of rumors that email is dead, it is still the most effective marketing tool.
Mailerlite is a great email marketing tool to grow your audience. It’s versatile, easy to use and set up. Plus it’s extremely affordable! It also comes with a built-in landing page creator which puts it way ahead of its competitors. I wrote a whole article about how to get started with Mailerlite here.
The only rule of thumb here is to not betray the trust of your subscribers. Once they grant you access to their mailboxes, make sure you deliver good and useful content.
#7: Poor post formatting
This one goes right next to bad design.
It’s not enough to write interesting, well-researched and spelling mistake-free content. You actually have to make sure your body copy is really easy to read.
One mistake many newbie bloggers make is writing incredibly long paragraphs with no end in sight. Long paragraphs are intimidating, to say the least. And inconsiderate.
A blog is not a Ph.D. thesis. And reading online is not the same as reading a paper book.
So say it quick and say it well.
Keep your paragraphs short. Two sentences short whenever possible. And no more than five lines of text or your body copy will look cluttered and uninviting.
Use easy to read fonts. And make sure the font size is no less than 16 pixels.
A well-formatted text is key. Use bullet points. Use subheaders. Use bold.
Use Grammarly to proofread your posts. A text free of grammar and spelling errors is always more appealing.
Thanks to the digital world we live in, we now have a shorter attention span than a goldfish. So sorry, but if you are going to make it difficult for me to read your blog, I’m not going to stick around for long.
#8: Not having a clear focus
This is a tough one. Because most people don’t know what they want. Goldfish attention span anyone?
But a blog without a clear focus is like a leaf in the wind. It’s like Alice in Wonderland.
“Alice: Would you tell me, please, which way I ought to go from here?
The Cheshire Cat: That depends a good deal on where you want to get to.
Alice: I don’t much care where.
The Cheshire Cat: Then it doesn’t much matter which way you go.
Alice: …So long as I get somewhere.
The Cheshire Cat: Oh, you’re sure to do that, if only you walk long enough.”
– Lewis Carroll,
But you don’t want to get ‘somewhere’. You want to get to a specific destination. You want to be known as the expert in (fill the gap).
If you travel with your partner, write about the challenges and rewards of traveling as a couple. If you are a family traveling together and homeschooling your kids, write about what works and what doesn’t. If you are a solo female traveler, write country-specific tips for women who want to go on their own.
If you are passionate about scuba diving, focus on scuba diving spots, gear, and tutorials. If you are into green travel, teach others how to live a sustainable life. If you are a shoestring traveler, publish detailed budget spreadsheets.
Just be creative and try to thoroughly cover one specific topic above all. I actually wrote a whole post about how to choose the perfect blogging niche.
The age of general travel blogs if well past. You don’t want to be yet another guy who left behind a successful yet unfulfilling corporate career to travel the world indefinitely. This is so cheesy!
#9: Not interacting with your readers
I get it. Not everyone has top-notch social skills. Some of us are rather introverts.
Let go of the fixed mindset. Blogging is a self-improvement exercise. It’s about getting outside of your comfort zone.
In time, you will get better at it, I promise.
The thing is, blogging, like kissing, cannot be done alone.
Answer your reader’s comments. Get back to people when they email you asking for tips.
Build relationships. Play nice. This can go a long way.
#10: Not using Google Analytics
When it comes to traffic analysis, Google Analytics is the standard. Not StatCounter, not some Godforsaken plugin.
There are a few travel blog tops out there that use it. And if a company wants to know how big your blog is, they will inevitably ask you for your Google Analytics stats.
Setting up an account is super easy and free. So no excuses there!
Make sure you have Google Analytics installed on day one. If not for others, then for yourself. It’s always nice to see your blog grow from one month to another, don’t you think?
But Google Analytics is not only about the number of monthly visitors and where they are from. You can also see which keywords your pages rank for in Google. And how long users spend on each page.
Google Analytics is not only about stats. It’s also a powerful tool that can help you improve your content and increase traffic.